SportyTV Scores Big for African Football Fans
SportyTV, the Africa-focused free-to-air sports channel, has secured exclusive rights to broadcast 26 matches from the 2025 FIFA Club World Cup across South Africa, Nigeria, Ghana, and Kenya, marking a significant leap in regional sports media .
The broadcast package includes 19 group-stage matches, three round-of-16 games, two quarter-finals, one semi-final, and the grand final. Notably, all matches featuring Mamelodi Sundowns, the sole Sub-Saharan African team in the tournament, will be aired live.
Platforms & Launch Timing
These games will be available via SportyTV’s main linear channel and its online platform, sporty.com, which launches one week before the tournament begins on June 15 .
Strategic Licensing Through Iris Sport Media
Iris Sport Media secured the sublicensing deal from global rights holder DAZN earlier this year, partnering with local specialists MMS and PC Plus Group to ensure effective distribution .
The only other African sub-license deal was with MBC Group in Egypt sporticos.com.
Why It Matters
- Expanding Reach and Accessibility: Free-to-air access ensures broad viewership, especially in markets where subscription costs limit reach.
- African Identity in Global Football: Showcasing teams like Mamelodi Sundowns offers Pan-African representation on the global stage.
- Building a Sports Media Network: This deal enhances SportyTV’s growing football portfolio, which already includes Premier League, La Liga, Serie A, Bundesliga, EuroLeague, and more via StarTimes si.comsportcal.com.
What to Watch
Fans can catch these Club World Cup matches live on sporty.com and on-air via StarTimes platforms (DTT channel 258, DTH 190) across Kenya, Nigeria, Ghana, and South Africa .
The Takeaway:
This strategic broadcast move reflects SportyTV’s ambition to lead sports media in Africa, offering top-tier content for free and positioning itself as a key player in a rising, football-loving continent. As the Club World Cup tips off, African fans are in for a treat—without needing subscriptions or paywalls.
Stay tuned to Dice on News for full coverage and match highlights as the tournament unfolds.