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1. From Ban to Blueprint When the BCLB slammed a 30-day lid on all gambling ads on 29 April 2025, critics called it draconian. The regulator insisted it was a cooling-off period to craft sturdier rules. One month later, Kenya has its most detailed gambling-advertising code to date. The document—drafted with eight other state agencies, including the CA, KFCB, KRA and DCI—signals Nairobi’s intention to tame a sector worth an estimated US $831 million by year-end.Slotegrator 2. Key Rules at a Glance AreaNew RequirementPrevious PracticeApprovalsBCLB + KFCB pre-clearance for every creativeOnly BCLB vetting; spot checks commonEndorsementsNo celebrities, influencers, testimonials or…

Introduction Africa’s iGaming industry is rapidly growing, with millions of bets placed daily across mobile platforms. Yet, a 2024 GeoPoll study shows 62% of young bettors distrust betting ads. This disconnect isn’t about odds—it’s about empathy. 1. Speak With Local Relevance Move beyond generic global scripts. Localising language to reflect cultural context—whether it’s tone, idioms, or phrasing—builds trust. A/B testing by sportsbooks across West and East Africa showed up to 23% higher engagement when campaigns used regionally adapted messaging. 2. Put CSR on the Pitch When a top-tier African sportsbook backed grassroots football in 2024 with over $300,000 in community…

In a comprehensive overview of the industry’s movers and shakers, iGaming Express has released its 2024 list of the Top 100 Most Influential People in iGaming. This compilation recognizes individuals whose strategic decisions and leadership have significantly impacted the global iGaming landscape. Top Recognitions: Emerging Trends: The list also highlights a shift towards recognizing leaders who prioritize ethical practices, innovation, and social responsibility. This evolution signifies a broader industry commitment to sustainable and inclusive growth. Conclusion: The 2024 list serves as a testament to the dynamic leadership propelling the iGaming industry forward. As we navigate an ever-evolving landscape, these individuals…

As Kenya’s new restrictions on betting advertising take effect, the iGaming sector is undergoing a cultural shift. One that’s moving beyond traditional channels But this shift isn’t just about defiance. It’s also a reflection of demand outpacing infrastructure 🧭 New Paths. New Platforms Informal betting groups, Telegram odds, and even crypto-based peer betting have seen a noticeable rise. While hard data is scarce, anecdotal evidence points to a growing number of bettors exploring less regulated or alternative channels What’s fueling it? 📊 Context Matters According to the Kenya National Bureau of Statistics, over 13% of youth aged 18–34 have participated…

1. Kenya: From Watershed to 30-Day Blackout Kenya’s Betting Control & Licensing Board (BCLB) first issued advertising guidelines in 2021: no gambling ads outside 8 p.m.–6 a.m., mandatory “18+ | Play Responsibly” tickers, and pre-vetting of every creative. iGB On 29 April 2025 the regulator went further, slapping a 30-day blanket ban on all gambling ads while it drafts a fresh regulatory framework. Operators must now submit revised concepts that “unequivocally protect minors and curb addiction” before the hiatus lifts. Next Market snapshot: ~11 m active bettors; key brands include SportPesa, Betika, Odibets and MozzartBet. (Internal Dice estimates) 2. Nigeria:…

The Kenyan government has recently tightened the reins on gambling advertisements — and the effects are already rippling through the iGaming and affiliate marketing landscape. On April 2024, the Betting Control and Licensing Board (BCLB) rolled out new directives that directly affect how betting brands can promote their services in the Kenyan market. This move, part of a broader regulatory tightening, comes amid growing public concern over gambling addiction, youth exposure, and digital targeting. 📉 What Changed? The new guidelines require all betting ads to be: 📊 By the Numbers Kenya’s betting economy is one of Africa’s most active: These…

1. What makes you go to London?To keep abreast of the latest trends in the gaming Industry across the globe.Also to market Ocean Gaming Consult Ltd regarding the unrivaled and unequaled excellent services we render to those who intend to set foot into the African gaming Gaming Industry.2. What do you want to achieve?To acquire more clients ( client acquisition ) and to meet one-on-one with the already existing clients to discuss extensively the positiveness of the current projects and hence craft a way forward on other upcoming projects.3. As ocean gaming consult what plans do you have for 2024?As…

King Makers (Betking) launches 2024 with Shacks Evolution Studios games.Shacks Evolution Studios, a leading game development company specializing in creating innovative and captivating instant games, has announced a strategic partnership with King Makers (Betking) a prominent operator in the iGaming industry. This partnership signifies that Shacks Evolution Studios’ games are now accessible on the platform of King Makers, reaching millions of players in Africa, regardless of their location. KingMakers operate Betking in Nigeria and now Supersportbet in South Africa.This collaboration marks a pivotal moment for Shacks Evolution Studios as its diverse range of games takes the spotlight on King Makers’…

For some years now, Eventus International has been the leading Event company organizing events in Africa. This have been Sports Betting East Africa, Sports Betting West Africa and The Big Summit. The events have been seeing increasing number of attendees as years go by and ideally this has prepared for rest of the companies who have bee eyeing the region. If one was to compare Europe events and Africa events it is clear Africans are slowly but increasing                q1embracing the culture of gathering up. Last year Sigma debuted its first ever event in Africa held at Nairobi and this year…

On 14th January the AFCON kicked off by Ivory Coast playing against Guinea Bissau, Nigeria against Equatorial Guinea and Egypt versus Mozambique, it us too early to begin practical predictions, because in football anything can happen.After being moved from June-July 2021 in Cameroon to January 2021, AFCON2022m was originally planned to take place in the height of summer due to heat and precipitation issues. In the wake of the covid pandemic, the event was moved to January 2022. In the same vein, worries over player welfare resulting from playing in the middle of Africa’s summer caused AFCON to be moved…